Zachary Schaefer . July 19, 2021

Facebook Retargeting is Not an Art, it’s a Science.

facebook-retargeting

Facebook is Not an Art, it’s a Science.

Facebook retargeting is not as difficult as it seems. Riddle me this… How does Facebook know your interests? Your likes and dislikes? Your favorite fruit? Your least favorite fruit? Your grandmother’s niece’s least favorite fruit? Because it listens. Simple as that. Facebook is a platform that can read. It can read the page you’re searching , the page you’ve visited, and the one you’re reading right now… spooky. But this tool is not as invasive as it may seem. The average conversion rate for facebook ads far outweighs the cost of a little digital snoopery and this is why.

Facebook Does the Math for You

The best Arizona and Phoenix ad agencies already know this, but Facebook is just a massive calculator. If you’ve ever wondered how you might know exactly how many people have visited your site, or bought this product, or read all the way down to the bottom of the page, Facebook’s magical tool, the pixel, is your solution. The pixel can detect all that and more. Facebook retargeting is as simple as a few clicks and an agency who knows what they’re doing. But how does one retarget on Facebook? Whiskey River Media is the most viable option if you’re planning on a long term digital presence. They know they’re stuff.

Average CTR

The average CTR “click through rate” is faster than you’d expect on social media and especially Facebook, so the pixel has to be fast. It only has a fraction of a second to categorize the information before the consumer has already moved on. You need to be able to nail down exactly where they were when they left your business if you really want to establish a clear digital presence. Our media buyers know exactly what audience this make-believe consumer belongs in, and those audiences are then used to test for Facebook retargeting possibilities. Maybe your consumer was just barely on the fence about your product… wouldn’t you like for them to see it one more time? Now they can.

How to Retarget on Facebook

If you’re looking to start retargeting on Facebook then you need an advertising agency that can keep up. Are you Arizona or Phoenix based? If so, there is a perfect ad agency az right near your door. Whiskey River Media is your retargeting, conversion, and click through solution. We’re a ground up marketing team with full SEO, organic, and traffic running capabilities. Don’t make the mistake so many business owners make by stepping into hot water without a swimsuit. Let us cover your ass first. Contact us today!

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