Keyword Capability, the Flickering Flame

If you’re planning on being noticed at all in this enormous world, you need to hold an extra bright torch. For those in the restaurants, such a torch might include flickers and flames that sound like different foods. Words and phrases such as, “fine dining,” “executive cuisine,” or “best burger,” can draw attention to your posts and allow your business to burn brightly. So the next time a cold and hungry person wants the “best burger” in your tiny little town, they’ll know exactly where to find you.

Do Your Homework

One of the most popular sayings in the world of digital marketing is the term “don’t reinvent the wheel.” Meaning your competitors are far ahead of you, and have done their homework already. Luckily for you, they post their answers to the public. You can learn a lot from spending time sifting through your competitors websites, reading their blogs, and seeing their attached hashtags on instagram. What sorts of words do they use? When do they use them? How popular are their posts in general? If you don’t do your homework, you can’t ace the test.

Search Paralysis

It’s important to note that the only judge you really need to win over, is Google. Search engines control everything in this day and age. If you’re using the word “best” twenty times a page, you’ll become dry, old news. If you decide to leave out important information, or keywords you neglected to include you’ll be invisible. The best strategy to avoid search paralysis would be to use the keywords you need once. Secondly, use the keywords no one else uses more often. Don’t try and compete, find some of your own unique keywords. Lastly, use keywords that are relevant to your audience. What would you type in if you were trying to find your own business or service? Make sure that exact phrase is included on the homepage of your site.

Search Engine Optimization (SEO)

If you’re daunted by the insane amount of relevant keywords available to you, then hear this. You only need ten. Go on your competitors website, find five words you’d like to use. Make sure these words are relevant, juicy, and ready to post. Then, use an SEO tool and type in keyword after keyword until you find five more with a lower difficulty score. It will be troublesome to build authority if you’re competing for the same keywords with your competitors. Again, go for words that are relevant, juicy, and right for your business. A gym can flaunt the word “fitness” as much as it wants. But who else uses the word “fitness?” Every single gym that’s ever existed. If you actually want to stand out, find more relevant, and less used words. When you start to use those words in your own website you’ll notice a steady increase in traffic.

Herds and Phrases

If you move in a herd of words, you might as well use a phrase. Think back to your exercise earlier, when you were coming up with ten keywords from two different sources. What would you type in to find your business if you’d never been to it before? Let’s say you run a hot dog stand and you post blogs online so people know where you set up shop on a daily basis. “Best footlong hotdog” could be your signature catch line. There are probably twenty other businesses in your area with “the best hot dog” and probably five or ten that sell “footlong hot dogs.” But, no one sells the “best footlong hot dog.”

Be Niche to Your Audience

When it comes to keyword strategy your torch needs to be as follows: bright, relevant, beautiful, with colors of flame like no one has seen in combination before. If you hold that torch tightly and stick to your colors, people will see you light up brightly in the night, and your business will thrive.

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