(4) Tips to Black Friday Marketing
As a business owner, you’re well aware of the importance of Black Friday marketing and its impact on your sales. The key to successful Black Friday Marketing is having your voice heard over thousands of competitors. Whiskey River Media knows better than anyone that Black Friday is the most important time of year in the marketing and sales world.
You have to prepare to hit social media platforms hard and fast. Using professional, personalized ads, skillful SEO, and top notch organic content. Not only does it take months of planning in advance, you only have one shot. If you blink, you will miss an opportunity that won’t return for another year. So what are the key factors you need in order to compete with the best?
Last year, online shopping surged by a whopping 22% and online retail raked in roughly 9 billion in sales. What’s more, Cyber Monday raked in nearly 11 billion in sales, making Cyber Monday 2020 the largest online spending day in US history. Here’s what you can do to earn your slice of the pie.
- Mailing and SMS lists
Email list and text club marketing is an effective tool to drive sales, tantalizing shoppers with exclusive offers tailored for them. In order to take advantage of this type of marketing, however, it’s key to build your list through popups on your website and prompts on your social media. Weeks before the big day, (that’s right, we said weeks) start offering reminders and VIP deals for Black Friday to drum up hype and interest. Incentivize signup interest with additional discounts such as store credit or free shipping. Lastly, thank your subscribers with early access deals.
- Timing
It’s not enough to run sales the week of Black Friday and Cyber Monday. You want to start earlier and run later than is necessary. Ring the dinner bell a week early and let your sales run through to the end of the month. The key in ensuring shoppers take advantage of your sale is urgency. Make your offer a unique, annual event. Even with low margins, you can make the most of this season by offering deals that are finite, memorable, and too good to pass up.
- Doorbusters and Free Gifts
People love surprises and feeling valued. No one wants to be another faceless consumer so earn customer loyalty by making them feel important. Offer sales to the first 100 shoppers in your online or brick and mortar store, or both! Free, exclusive gifts are also a great way to encourage shopping while rewarding your customers.
- Nail Your Tagline
The most important factor to remember during your Black Friday and Cyber Monday planning is this: You are not fighting to offer the best discounts, you are fighting for attention! Thousands of businesses just like yours are duking it out as they vie to land sales. Lines such as “Black Friday Discounts!” and “Get 20% off!” are alright but they don’t exactly stand out. Whether it’s with humor or quirky misdirection, you need to win the battle of the inbox by being direct, creative and urgent.
Are You Ready to SMASH it?
We’ve only just covered the tip of the Black Friday Marketing iceberg, but if we’ve done our job well, you should have a good idea of what a successful campaign needs to thrive. Black Friday can feel intimidating, but you don’t have to go it alone. With WRM in your corner, we’ll battle the advertising masses so you don’t have to. We know the perfect recipe to make your company and holiday campaigns a smash hit. Take advantage of the shopping season and schedule your free consultation with WRM today.