The Face of a Company

Branding is the first step in influencing potential consumer behavior. Humans are ‘sight first’ creatures, meaning our vision is our most important sense. Up to 80% of the impressions we receive are through sight alone, which means visual appeal is key in attracting customers. We come face to face with branding everyday, whether we’re conscious of it or not. From coffee and cereal boxes, to sneakers and sunglasses, we’re constantly bombarded with marketing materials that all serve the same purpose; recognition and credibility. A brand sets the tone for a company. Whether that’s light hearted fun or classy elegance, the end message is always the same; we’re reliable, we’re trustworthy, and we can make your life easier. And the best part? It works. We all have a preferred soda company, restaurant chain, or phone manufacturer, and while quality speaks volumes for a product, branding influences much more than we think. In fact, a successful brand can affect buying behavior and shift a consumer’s risk assessment.

What Makes a Successful Brand

A cohesive, recognizable brand is physical appearance through innovative logo design, color scheme, and creative slogans. These factors lay the groundwork for your reputation and work to build a foundation of trust between you and potential customers.

Logo:
Along with exceptional concept and execution, a strong logo is practical, distinct, simplistic, and conveys meaning. The concept or meaning behind the logo needs to clearly communicate the intended message and character of the company, needs to be readable at any size, and needs to be effective even without color. When all is said and done, people should be able to connect your company with your logo even without context.
Color Pallet & Visual Theme:
If you’re selling beauty products then your company will need to exude beauty. Companies in this industry often favor elegant flowing fonts, gentle colors like powder pink and lavender, and blossoming flowers tend to accompany their product images. On the other hand, if you’re selling a sports drink, your company will need to scream energy and power. This means bright colors, aggressive bold fonts, and images that convey muscle. While these two branding strategies may seem like polar opposites they do have something in common. They link the consumer to the product and give them a preview of what to expect.
Slogan:
Have you ever heard of an elevator pitch? This is a film industry term used to describe a quick, efficient synopsis of a creative project. If you’re in an elevator with a producer for only a few seconds, you have to be memorable and make your words count! Think of your slogan as an elevator pitch; intended to be read at a glance and designed to stick with the consumer. This key phrase will communicate the essence of your brand. Just Do It. Think Different. Taste The Rainbow. A Diamond is Forever. You know exactly who these brands are without even hearing their name… Eat Fresh.
As you can see, there’s more to this then simply choosing a name for your company and slapping a logo on it. A great deal of thought and care must be taken in order to set a tone that’s going to resonate with people.

Whiskey River Media Can Transform Your Brand Identity

You always knew having a brand was important, but now you know a bit more about why it’s important. It’s your entire visual identity and the only means for your customers to connect what you sell with who you are. That’s why Whiskey River Media has a team of skilled alchemists. No really! We can transform any dull, lackluster material into sparkling gold. With your help, we’ll take your goals as a business owner and polish them into a brand that perfectly represents your company, mission, and vision. From color schemes and fonts, to logos and slogans, your design will not only be united on all fronts but send a powerful, clear message as to who you are. Contact us at whiskeyrivermedia.com to learn how your brand can be better expressed. Contact us today!