Have you ever thought about what Facebook retargeting is? Perhaps you wonder how a Facebook retargeting agency could help you grow your business more cost-effectively.
Facebook retargeting ads are one of the strongest advertising features on Facebook, or any marketing channel for that matter. It enables you to reach out to users already familiar with your brand. The pixel tracks the type of engagement each visitor takes on your website. A retargeting campaign will deliver ads to users who have taken action with your brand.
Users tend to engage with ads from brands they trust and know. Therefore, it is a win-win situation for both the customer and the advertiser. Let’s take a closer look at why you should be using Facebook retargeting for your business and how you can maximize your ROI and boost conversion rates.
How Does Retargeting Benefit Your Business?
Facebook retargeting provides a lot of benefits for businesses, including:
1. Build brand awareness and recover lost traffic
Retargeting enables you to reach website visitors you would have otherwise lost. Since Facebook retargeting can result in a 3x-10X return on investment, it is an essential strategy for success.
Retargeting can also keep your brand on top of mind. Visitors will remember a brand easier the more often they see it. Furthermore, retargeting builds brand consistency and consistency builds trust. Trust will result in sales or leads.
2. Facebook is still number one
Facebook is the king of social media and the most popular platform globally. As of the second quarter of 2021, Facebook has roughly 2.89 billion monthly active users.
Above all, Facebook is the largest marketing channel. Retargeting on the platform boosts the possibility of reaching your potential audience with your ads more effectively and for less money.
3. Take advantage of higher conversions
Three out of five people notice the ads that feature products they researched and reviewed on other websites.
Firstly, retargeting will boost your ad conversions and profitability. In other words, targeting users who previously visited your website and engaged with your brand is the most effective form of advertising.
Secondly, a good retargeting campaign has messaging that speaks to the behaviors of the visitors to your site. This equates to a higher level of personalization.
Remember: Personalization is the secret to success and increases conversions.
Example of an Effective Retargeting Campaign:
We are not miracle workers or gurus. An effective retargeting campaign takes collaboration from the business owner. It requires patience, content and a strong promotion that pushes the browsers to buy. For example, below are results from finding the correct marketing ingredients. It can create a recipe for profitability.
Is a Facebook Retargeting Agency Right for You?
Taking on a Facebook retargeting agency and campaign can seem daunting. Whiskey River Media does our best to make the process as simple as possible. We provide an account manager, dedicated media buyer, graphic designer and developer to every client in order to ensure proper setup and strategy.
Would you like your business to increase its conversion rates in 2022? Do you want to recapture the 98% of people who leave your site without taking action? If so, it’s time you leverage retargeting to reclaim your lost traffic.
Facebook retargeting is not only an ecommerce advertising strategy. Both B2C and B2B companies can benefit from retargeting prospects throughout their buying journey. Facebook is so popular that retargeting can benefit any business whose target audience can be seen interacting within the platform.
So, what are you waiting for? Are you ready to try Facebook retargeting? If you need help getting more traffic to your website, Whiskey River Media can help. Book a call today to get started!