Why You Should Be Advertising on Facebook in 2021
This past year, business has quickly transitioned from in person, to online. Instead of conference rooms, we now have zoom calls. We’re replacing keyboards and mouses instead of sharpening pencils, and of course, we are constantly on our phones. So what outlet should we look to for advertising? Do posters and cold calls still cut it? Short answer – no, no they don’t.
“No matter the market or the season, you’re either growing, or dying” – Zach Schaefer, CEO of Whiskey River Media
Why Facebook Though?
Facebook now sees over 2.8 billion users every single month. That’s well over 50% of all social media users, social media now being one of the most popular sources of entertainment to date. Every day, nearly 93 million people scroll endless feeds of information, clicking, interacting, engaging, and reacting. Each scroll leads to a new post with a new advertisement. These advertisements can be seen either in place of these posts or alongside them, so the user is essentially always viewing at least one ad. This is at the very heart of digital marketing, subliminal messaging, and brand awareness.
How Does it Work?
Let’s play a game: Imagine you’re starting a new business. You’ve just finished your logo, you’ve got a place set up, and you’re verified and legitimate. You have about $3,000 to spend on advertising to start. That means you can run a campaign on Facebook and spend around $100 a day on ads. Does that seem like a waste? Why spend money on Facebook when you can post for free, or put up posters for free? Why pay for advertising at all? The answer is a clever piece of code that has been watching you for a very long time. It watched you when you made your last online purchase. It watched you enter our website. It’s watching you even now as you read this article. This piece of code will even keep track of how long it takes you to finish reading our article and where you go immediately after you’re done. This particular piece of code is called Pixel, and it was developed by Facebook for a specific purpose; to find out what sort of person you are. So why does that matter for advertising?
Pixel Power
“Ahhh help I’m being watched by my computer!” Calm down. It’s a terrifying concept, yes, but not nearly as ominous as it sounds. This data is not recorded to learn where you live, who you are, and what you do with your spare time. Pixel is not trying to access your webcam or your bank account. Your assets are safe as long as you don’t consciously give them away. Pixels follow a stringent legal process to understand one thing: What you want.. From where you shop online, to what you search for, you’re constantly giving hints as to what you’re looking for when you shop online. Pixel’s job is to discover what you want, and then show you more of the same. Theoretically, this means that if you sell gummy bears on Facebook, your ads will only be viewed by people that love gummy bears, after a short attribution window.
So What?
So… Facebook is the ultimate advertising platform. Not only does it contain over 50% of online social media users, it also has built in data tracking so you’re always advertising to the right audiences. Imagine if every poster you put up could be seen illuminated in bright shining light by anyone interested, but invisible to anyone who isn’t. This is what it means to advertise on Facebook; it’s efficiency and simplicity at its finest. With the ability to create custom audiences, video, or tile ads, and present them to the largest online population to date, Facebook has officially changed the game. $100 a day may seem steep but if you’re ROAS, or Return on Ad Spend, is high enough you can make $3 for every $1 spent. With that sort of system, you’ll be striving to spend more and more each day. The more you put in, the more you get out. It’s worth the money, but is it worth the time? The short answer is yes, but there’s a lot to unpack here. If you have questions or concerns with designing ads and finding audiences contact Whiskey River Media, an all in one marketing team that advertises on Facebook, and has for years.
But why advertise on Facebook?
“Because every single business owner advertises on Facebook. By not running ads on the platform, you’re essentially about as visible as a Mom and Pop shop next to a mall.” – Jeshuah Lincoln – Media Buyer and Facebook Internal Trained Contact us today!