How Long Does Marketing Take?

Marketing strategy is all about the long game, not the short game. You can absolutely throw up a website in a night. You can most definitely have logos, branding, and creatives ready on time. But will people come to your site and buy the things you’ve been trying to sell? Nope! Not unless you’ve put in the time and effort.

The Long Game

If you’re really planning to be successful, you need a variety of systems in place. You also need patience. You need to prepare and strategize and actively complete tasks for months, possibly years, before you attract any real attention. When you design articles and copy for your website, those items will be “crawled” by search engines and hopefully indexed. This will keep the search engines aware of what has changed on your site, and how relevant it is to those searching for the keywords you’ve added. But you have to do everything right in SEO to ensure the crawl is successful. If your site and articles are healthy, Google moves you up a tick. If you climb high enough, you’re at the top of the ladder. That’s called page rank, when sites appear at the top of pages after a search by keyword. Effective search engine optimization is the ultimate goal when playing the long game.

Climbing the Ladder

Just because your website is a bit cleaner and your articles are a bit more niche, don’t expect a parade. You have no idea how many rungs this ladder has, or how long those above you have been climbing. If you’re prepared to be on the top rungs, you need to continue playing the long game with your marketing strategy. Which means you’re not only collecting leads, you’re continuing to be active on the back end. You’re developing new products and testing the boundaries of your efficiency in development. Your potential clients should receive at least seven emails before they even remember who you are, let alone buy something from you. You’ll also need a significant way to generate leads. You’ll be collecting a lot of emails and you’ll need a way to organize them in order to keep expanding your audience. Before you know it, you’ve run out of rungs to climb.

The Weather at the Top

It’s beautiful up here. You’ve developed a quality connection with your audience by constantly interacting with them through email and social media. You’ve developed a kick-ass website with plenty of SEO related articles and are continuing to write blogs you believe to be relevant. You’ve allowed almost a year for your site to be improved, indexed, and properly ranked among its peers. You’re now on Google’s front page, and you’re seeing traffic like LA has never seen before. Congratulations, you played the long game, you won, and you’re at the top. Contact us today!