How do you know when a brand strategy and marketing campaign is successful?… When you have 140 leases in 2 months without any product to show.
We have achieved just that with OneEleven. 111 East Wacker is a LEED Silver 60-story luxury residential tower at the corner of Wacker Drive and Clark Street, directly overlooking the iconic Chicago River.
OneEleven represents a unique opportunity to live in a place and style that hasn’t existed on the south side of the river. It also represents the moment in one’s life that he or she makes the decision to step across the river and into a bigger moment – one that will afford many more. With this concept in mind, we developed the “Live Your Moment” concept, that empowers guests to continually strive to be their best selves.
Launching the building with no product to show, our campaign helped generate 140 leases in the first 2 months of marketing. It has since continued to set records ,Raising the bar on price per square foot and lease-up velocity. OneEleven has become the market-defining leader for ultra-luxury rental living in Chicago’s Loop business district.