When one logo isn’t enough, sometimes you have to do fourteen. That was our challenge while developing a brand to help market an entire island in the Turks & Caicos chain.
Sailrock, South Caicos is a long-term development of an entire island which will ultimately consist of stand alone homes, villas and hotels. Additional development plans call for a golf course and waterfront redevelopment.
In order to create a cohesive brand for the island, we began with an overall logo and creative direction for Sailrock at large, then provided a brand system to consist of individual sub-brands for all the various locations around the island. Marketing materials and ad campaigns have a universal quality due to a global target audience.