One number that tells you whether marketing is working.
The standard agency report has forty metrics and answers nothing. Impressions are up. Sessions are up. Engagement is up. Revenue is flat and nobody can explain why.
The Marketing Efficiency Coefficient
MEC tracks one thing: how much revenue your marketing produces per dollar invested, and whether that ratio is improving over time.
It goes up when the system gets more efficient. It goes down when you're buying growth. Both are legitimate strategies — but you should know which one you're running, and most owners don't.
What you get
- ✓A single efficiency score, updated monthly, trended over time.
- ✓The channel-level detail underneath it when you want to dig deeper.
- ✓A plain-language read on what moved, what stalled, and why.
- ✓Data you own, housed entirely in accounts you own.
What it isn't
It isn't a dashboard we're trying to sell you. It's how we report, included in every engagement. There's no separate license, no seat fee, and no upsell page.
We built it because we couldn't defend the reports we were sending, and that bothered us more than it bothered our clients.
See How Real Marketing Efficiency Is Measured.
Request an anonymized sample MEC report to see how we track enterprise revenue efficiency across every channel.